Situated in Wembley, WA (Australia) lay an old dis-used Bakery, which is now home to the global Bicycle brand "Specialized". This was to be their 'flagship' store for the Perth region.

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The brief: To retain the original look / style and materials while breathing fresh new life into the building. All while showcasing the high-end Bicycles brand that are displayed within.

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aesthetics: Continuing with the Industrial design of the building, we use similar locally sourced hardwoods, cafe stools, counters wrapped in wood to welcome customers. While clever visual merchandising and floor layout gently allowed floor traffic to move through the store discovering the companies history and heavy focus on R&D through to todays elite race bikes used by the worlds best riders across the world.